TIMBERLAND hiking ss22

Timberland and Bee Line by Billionaire Boys Club partner for a collaborative release on a new hiking shoe silhouette for the urban terrain.

The Task:

The Solution: Enlisting creative production talent that challenged the lens in which we created content to captivate our audiences.

With the intention of stirring the content pot, I enlisted AWGE producers of record to envision the visuals that would highlight this campaign. After creating visuals for A$AP Rocky, NIGO and Pharrell that amassed buzz all over social media, the out-of-the-box surreal treatments juxtaposed with product typically associated with athletic-outdoors aesthetics, was just what this campaign needed.

Enlisting Kiko El Crazy as featured talent amplified the campaign to multicultural audiences with a latin influence and over 1.5M followers on social.

Distribution from traditional press to social media reels and OOH ads were executed to tap both target audiences.