MY EXPERIENCE

• Strategic Brand Reorientation: Rejuvenated the brand post-acquisition in 2016, employing a holistic repositioning strategy to restore its image and fortify alignment with target audiences, all while adhering to annual budgets and overarching brand objectives.

• Audience Growth & Engagement: Elevated brand awareness and forged deeper audience engagements by leveraging cultural moments and individual stories, ensuring BBC ICECREAM brands resonated authentically with target demographics.

• Digital Presence Overhaul: Crafted and implemented a comprehensive digital strategy that rejuvenated the brand’s presence on social media and email channels, re-establishing connections with disengaged audiences and sparking engaging conversations.

• Community-Centric Branding: Pioneered and implemented corporate social responsibility and social impact initiatives, ensuring consistent and meaningful brand presence within community spaces, strengthening societal connections and ethical positioning.

• Budget-Savvy Campaign Conductor: Developed and launched transformative campaigns and experiences, consistently surpassing expectations and achieving objectives despite stringent budgets, using a mix of mediums like influencer marketing, OOH advertising and in-store retail experiences.

• Immersive Brand Experiences Creator: Engineered memorable branded experiences, from virtual events and pop-ups to in-store activations and major event participations, contributing to elevated brand visibility and audience engagement.

• Partnership & Client Relations Maestro: Directed campaigns with high-profile collaborative partners like Moncler, Adidas, Reebok, Warner Bros. Studios, IBM, Girls Who Code, etc., intertwining our brand narratives with theirs for mutually beneficial outcomes.

• KPIs & Optimization Strategist: Established pivotal KPIs and employed data analysis for ongoing marketing strategy optimization, ensuring brand activities consistently drove desired outcomes and efficiently utilized resources.

• Culturally Attuned Market Engager: Utilized market research to pinpoint cultural and business opportunities, specializing in effectively connecting with Gen Z and Millennial demographics through authentic, relatable brand storytelling

• *Recognized for career advancement, promoted from PR + Social Manager to Brand Marketing Manager in 2019 and later promoted to Director of Brand Marketing + PR in 2022.

PR + MARKETING COORDINATOR

• Brand Campaign Conductor: Assisted in the execution of brand marketing campaign rollouts, ensuring each campaign was seamlessly aligned with the brand’s identity and resonated authentically with the target audience.

• PR & Launch Strategist: Crafted press materials and executed outreach for product launches and brand announcements, ensuring widespread awareness and engagement across varied media platforms.

• Content Strategy Architect: Developed and implemented a revitalized content strategy across all digital channels, providing a refreshing update to the brand’s visual communication and ensuring consistent, engaging narratives.

• Social Media Maven: Oversaw both organic and paid social media channels and content, propelling a 50% increase in followers and enhancing engagement by 65% throughout my tenure, ensuring coherent and impactful brand messaging.

• Email Marketing Innovator: Conceived and executed novel email marketing communications strategies, successfully amassing over 100k new subscribers, enhancing the brand’s digital footprint and subscriber engagement.

• In-store Event Orchestrator: Co-managed the planning and implementation of in-store events, providing immersive, brand-coherent experiences to in-person audiences and further solidifying brand presence in the retail space.

• Multimedia Content Creator: Developed and produced the brand’s first Youtube short series, innovatively utilizing the platform to weave compelling brand narratives and engage with audiences with a virtual version of the retail store’s music events.

MOVIE STUDIOS PROMOTION INTERN

• Developed local grassroots promotions to create word of mouth buzz for films

• Contacting potential promotional partners

• Created college focused marketing and promotional campaigns

• Assisted account managers with events such as pre-release movie screenings

EDUCATION