OVERTIME ELITE

BBC ICECREAM joined forces with the Atlanta-based sports media company geared towards Generation Z sports fans, and their high-school basketball league, Overtime + Overtime Elite in celebration of sports, music and culture. Inspired by the undeniable interconnectedness of sports and music, and fueled by the desire to uplift and support the next generation of athletes, the two brands collaborated on an product offering and experience that caught the attention of target audiences.

Official campaign video featuring Blxst and Overtime Elite athletes