A Tribe Called Quest x Billionaire Boys Club
Strategic digital rollout of the collaboration between A Tribe Called Quest and Billionaire Boys Club. Working with the members of the music group, SONY and internal parties, the nostalgia of A Tribe Called Quest’s culture-moving work was highlighted and commemorated with the elements of the campaign including video and imagery.
Conceptualized, commissioned and executed official campaign look book and video for the A Tribe Called Quest x Billionaire Boys Club collaboration.
Showcased the behind-the-scenes design process while highlighting the significance of Tribe’s contribution to hip-hop culture by shooting the ATCQ mural in Queens.